How To Start Your Own Makeup Line For Less than $200

How to start a private label cosmetics line

If you dream about your very own cosmetics line, then you are in the right place.

I’ve been looking for various private label cosmetics solutions in the US, and unfortunately, most of them require substantial investment.

If you are just starting and you don’t want to spend thousands of dollars on a stock that may not sell, look for private label cosmetics services that have no minimum order policy.

The only private label cosmetics company with no MOQ that I found so far was Canada-based Jordane Cosmetics companyYou can buy one lipstick or you can buy hundreds of lipsticks, and a few eyeshadows and foundation – whatever you wish.

This was a mind-blowing offer since none of the US-based companies could offer such option to me.

How much does it cost to start your own makeup brand?

Here are the calculations based on Jordane cosmetics offer:

  • $25 setup fee – each time you place an order, there will be a $25 setup fee doesn’t matter whether you buy 1 item or 1000 items
  • 60% off retail price on all colored cosmetics
  • $140 one time Plate Fee (this will get you up to 4 logo plate sizes for pad printing)
  • Imprint fee – $0.25 – each pad printing imprint will be $0.25
  • Label fee – Each label that has your logo will cost $0.25
  • Product price – in my case it was a lipstick – $4,80

You can find their official price list here.

How to place the order

The first thing you want to do is to contact their sales manager at and tell them what items you would like to buy.

After that, your personal project manager will guide you through the process. Advanced payment is required for white label orders, meaning you get completely unique packaging with your logo on it.

Packaging is yours and it is protected by copyright law, which guarantees that no one can have it expect you.

Once you paid, you will be asked to send your artworks in PDF, JPEG,BMP (min 300 dpi).

Within 2 working days, they will email you artwork to approve. Once you approved it, you can sit back and relax, Jordane will take care of everything – production, printing, packaging, shipping.

Your order will be ready for shipment within 10 working days! You can find their official How-to guide in this PDF file.

Pro tips: if you want to save some money, opt for their black box offer. Basically, you buy a ready-made product without any logo on it. Meaning you don’t have to pay for logo printing and unique packaging.

However, if you are serious about having your own unique brand, you should go for white label option with unique packaging and labeling that represent your brand identity. Especially when the price difference is just a few bucks.

Now you know that you can start your very own makeup brand for less than $200…and yes, it’s super easy. Now you have no excuse – go and make your dream of own cosmetics brand come true!

Updates 2018:

I’ve decided to launch my lipstick line in EUROPE! So, I decided that I have to look for a second manufacturer locally.

I’ve contacted tons of makeup manufacturers in Switzerland, France, Spain and surprisingly most of them didn’t even bother to reply my request except the one.

I’ve got in touch with Amelia Cosmetics in Spain and I got my samples in a week using DHL!

I’ve got 3 types of lipsticks:

  • Long Lasting Lipstick
  • Normal Lipstick
  • And Long Lasting Liquid Lipstick

Long lasting liquid lipstick really works! However, there is a weird feeling and small of alcohol.

Nevertheless, their normal and long lasting lipstick worked really great.

The price per lipstick ranges from 1 to 3 USD, which is not bad. However, they do require 1K MOQ which is a bit too much for me at this point. Yet I think everything is negotiable.

So if you are looking to expand you makeup line to Europe, don’t hesitate to check out their website.


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