How To Start Your Hair Extension Line For Under $400

How to Start a Hair Extension Brand

If you’re looking to start your own brand line of hair extensions without money, you should consider dropshipping option. This way, you will be able to sell hair without investing into stock, shipping, and storage. You don’t have to take care of returns etc. Hair extensions dropshipping business is a great business model for those who are just starting hair business. In fact, starting your hair extensions line is much easier and cheaper than starting your own makeup line.

There are 3 main aspects of hair business: quality product, good price, and marketing.

Your Hair Extensions Business

Are you based in the U.S.?  If yes, you should try to avoid suppliers that ship products from China. They do offer a great price and quality, but it will take ages for the product to arrive. And believe me, your clients won’t be happy about that.

That is why you have to look for the suppliers/dropshippers with the US warehouse.

#1 – High Quality Wholesale Hair Supplier

There are a few places where you can find high quality suppliers. One of them is Aliexpress. 90% of hair extensions are coming from China. And there are many Chinese supplier who have a warehouse in the US. You can easily create an automated website using Alidropship plugin which only costs $89 or order a custom store from them for $299. You get a fully functional site connected to Aliexpress. So each time your website visitors buys the hair extension from your site, the order is automatically is placed on Aliexpress and the rest is the job of the supplier.

This is probably the easiest and the cheapest wait to start your hair extensions business. However, the packaging won’t be great (and probably not branded).

Another great way of starting your hair extensions brand is contacting one of the US based dropshippers. There are so many of them these days. For example,  Atlanta based Private Label Extensions wholesale vendor offers showroom tours and direct phone communication which is great! However, their website is membership based you will have to pay monthly fees to access their wholesale prices.

They offer branding, marketing, website development services to make your project succeed. However, I wouldn’t recommend using their web development or marketing services simply because their websites look identical. And if you want to stand out and win the competition, you should be different and better than others. Now it all comes down to the price.

#2 – Cheap and Good Hair Extensions

You should price your hair extensions right. If you are targeting women with low income looking for cheap and good hair extensions, you should check your competition and price it just like them or lower for the first 3-6 months. If you are targeting the premium segment, same rule applies.

Here is the list of the most popular black human hair extensions in the US. This list covers all the segments, so you can use it as a pricing guideline.

#3 – Website Creation & Marketing

Marketing is the key when it comes to building a successful business. Luckily building hair extensions business is a little bit easier since your target audience is very specific and concentrated on a few social media platforms.

First thing you should do is to get a website. Not just any website, but a BEAUTIFUL website. If you can’t afford $700 for a website design, you can always buy a ready-made theme on Themeforest and install it using Youtube tutorials. I would recommend using Flatsome theme. It’s beautiful, easy to use, and you can easily modify it to get a unique look. If you feel like you can’t do it yourself, you can get in touch with ladies from WPdevs.io and they will do it for you for as little as $200.

Once your website is ready, you have to create a useful and interesting blog posts that your website visitors would like. This is how you will drive traffic to your website in a long run. Content marketing is a huge part of Search Engine Optimization process.

Next step is social media marketing for your Hair Extension Business.  You want as many targeted customers to learn about your product!  Social Media Websites like Facebook, Pinterest, and Instagram are the best mediums to publicize your business. Create your company pages and start sharing your products and blog posts. Facebook and Instagram offer great advertising opportunities in case you want to reach your target audience fast and you don’t mind spending $$$.

Hair Extensions Business Checklist

To summarize everything said above, I prepared for you this checklist that will help you stay on track.

  1. Find a supplier with good pricing, quality products, and short delivery time
  2. Form an LLC
  3. Create your brand name and logo
  4. Register a domain name and build the website
  5. Create high quality content
  6. Create Social Media accounts and start marketing
  7. Enjoy orders coming in!

Hope this article was useful for you. In case you have any questions, feel free to leave the comments down below.

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